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| SEO is dying It was reasonably funny to see the SEO industry clamouring at anything to try and prove Robert Scoble wrong last night about the death of SEO, and whilst I don't think it's gone yet, it's going the way of the Dodo. Think about it; word of mouth is much more important for most people, and seeing how everyone will have a voice on the web within the next few years, the time for search-engine optimisation will be fading. The only way to get anywhere in Google will be to have organic back-links to your page, relevant meta-data (which, whilst it doesn't influence rank, does help users with checking out your site), tweet mentions, Facebook likes and all sorts of other, new metrics that are much more infuential than some link spamming, keyword spamming and Google-gaming. The basics of SEO are good web-design sense, and so these will be kept, but should be implemented by a sites' creator, and the spammy part will die a horrible death, and in its place will rise the power of the social media metric. This post has 1034 characters, and was posted by @stevefarnworth You must be signed in to comment |