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| Alternative BA Strike PR idea Right, I've made my feelings clear on the BA strike; I don't like it, so I thought I'd offer a half-baked solution to the problem. I dub it; "Should be Striking" (no idea if it's been done before though). Essentially the crew/union sets up a grassroots campaign which informs the public why they would be striking, but then actually turn up and get on with work as their argument isn't with them. Register http://shouldbestriking.com/, ask union members to contribute to an advertising fund (hey, they wouldn't be paid for striking for those 15 days right? Put some of the extra wages to good use), and run a simple ad campaign in key national press. Then the news coverage will come as they're doing something unusual in ensuring that the customer isn't being harmed with their internal dispute. Get Facebook/Twitter/YouTube involved and share your side of the story, get the news featured in traditional press, new media as well as crossovers (get a story on Mashable talking about the soc-media angle), all the while keeping the general public travelling and generating goodwill with people who'll then be more likely to sign a petition or whatever you put in front of them. Done. :) As I said, I don't know if it's been done before, but if it hasn't...well, PR companies can offer me a job :P This post has 1386 characters, and was posted by @stevefarnworth You must be signed in to comment |